Make the Click Count: Your Guide to Building Demand Generation Experiences That Convert

In this guide, you'll learn: - How to create a high-impact nurture program using experience, content, and personalization. - Why taking a multi-channel approach is superior to just email - How to create an immersive nurture experience that’s optimized for content consumption so prospects can self-nurture and move to a sales-ready stage faster.

Marketing Analytics
Marketing Automation
Strategic Marketing

Win Them Over with Webinars

Why B2B marketers should be using webinars at all stages of the customer journey • Improve your marketing performance • Reach your audience • Generate leads • Turn prospects into customers • Retain customers & create advocates.

Marketing Analytics
Marketing Automation

Cognitive Manufacturing An Overview and Four Applications that are Transforming Manufacturing

This paper explains the importance of cognitive manufacturing while highlighting four fundamental manufacturing applications: asset performance management, process and quality improvement, resource optimization, and supply chain optimization.

Marketing Technology

Digitally Perfecting the Supply Chain

New technologies are unleashing a new era of efficiency, visibility and traceability in manufacturing and logistics.

Marketing Technology

TRADITIONAL AFFILIATE MARKETING METRICS DON’T WORK

TRADITIONAL AFFILIATE MARKETING METRICS DON'T WORK. Download Pepperjam's Metrics That Matter infographic today! 

Market Research

Turning Customer Feedback Into a Conversation

Why responding to customer feedback is important, best practices for responding to reviews, and how to respond to customer questions…

Email Marketing
Marketing Analytics