There will always be important new trends and techniques emerging in the B2B marketing industry, but thinking of your marketing strategy as a single, static, unchanging thing can limit your creativity. The best way to reach your clients and prospects is to adapt your strategy to fit their unique needs, no matter which marketing methods you choose to use. Change is the only constant, and as your buyers change and their needs and focuses shift, so should your marketing strategy.
In order to meet the expectations of advertisers in this digital-first age, news organizations must fine-tune their underlying sales engines – especially as they expand their product portfolios to include events, social media, branded content and more cross-channel offerings. This paper will examine how publishers and media can leverage end-to-end solutions to excel in the modern marketplace
Productivity plays a huge role in the answer to both questions. Your commitment to improving productivity will be key to fixing the glaring problems revealed during turbulent times. In this guide, we share a few simple tips you can apply to your business — right now. We hope this guide can lay the groundwork for your journey toward higher productivity.
In this e-book, we share advice from trailblazing sales leaders on the best ways to improve productivity and collaboration. Read on to find out how you can maximize time spent selling and focus on what matters most: connecting with your customers.
Read this white paper to understand the significance of bridging the gap between the sales and service systems. And by doing so how you can take the customer experience to the next level – boosting customer loyalty and revenue growth.
How is sales operations driving growth during a crisis? We asked thousands of global sales professionals. Read this report for the findings.
What drives business resilience and sales growth during a crisis? We asked thousands of global professionals. Read the State of Sales for the findings.
In this e-book you will find best practices and helpful information on salesperson expectations and how to navigate successful implementation without disrupting your sales teams, why documentation and content libraries are changing the landscape of B2B commerce, how to streamline the purchasing process with efficient search and navigation features and plenty more...