Salesforce

Whitepaper

Boost sales productivity: How to lead your sales team back to growth

Productivity plays a huge role in the answer to both questions. Your commitment to improving productivity will be key to fixing the glaring problems revealed during turbulent times. In this guide, we share a few simple tips you can apply to your business — right now. We hope this guide can lay the groundwork for your journey toward higher productivity.

Sales
Whitepaper

The 5 Productivity Secrets of Successful Salespeople

In this e-book, we share advice from trailblazing sales leaders on the best ways to improve productivity and collaboration. Read on to find out how you can maximize time spent selling and focus on what matters most: connecting with your customers.

Sales
Whitepaper

FIFTH EDITION: State of Marketing

Get insights from 4,100 marketing leaders worldwide. An inside look at what’s top of mind for today’s CMOs and marketing leaders in the fifth edition of our “State of Marketing” report. Download now.

Marketing Analytics
Strategic Marketing
Whitepaper

Connect Sales and Service Around the Customer

Read this white paper to understand the significance of bridging the gap between the sales and service systems. And by doing so how you can take the customer experience to the next level – boosting customer loyalty and revenue growth.

Sales
Business Processes
Whitepaper

Trends in Sales Ops Report

How is sales operations driving growth during a crisis? We asked thousands of global sales professionals. Read this report for the findings.

Sales
Whitepaper

Marketing Performance Optimization: Embracing Data and Analytics to Answer Marketing’s Top 5 Questions

See how embracing data and analytics can help you meet new and urgent challenges. Get the white paper and learn how to answer marketing’s most urgent questions: - Which campaigns are working? - Where should we spend our next dollar? - Is our marketing spend and delivery on pace? - Are the right audiences getting the right message? - Are we creating a great customer experience?

Market Research
Whitepaper

State of Sales: Insights from nearly 6,000 sales professionals on what drives business resilience and growth

What drives business resilience and sales growth during a crisis? We asked thousands of global professionals. Read the State of Sales for the findings.

Sales
Whitepaper

Disruptive Service: Embrace the Digital Service Revolution

As Salesforce Canada’s Mark Aucoin points out in his eBook Embrace The Digital Service Revolution, one of the unique aspects of meeting customers’ expectations today may not be immediately obvious. It’s this: Given that customers might need to interact with a company they’ve purchased from via smartphone app, social media service, email or another touchpoint, great service is not just about “dazzling” them but making the process as easy as possible.

Marketing Analytics
Email Marketing
Search Optimization
Whitepaper

Marketing Intelligence Report: Data, Growth, and the New Marketing Mandate

Get an inside look at the top growth priorities for marketers, barriers they face, and the data-driven future for today’s marketing leaders in the first edition of our “Marketing Intelligence” report.

Market Research
Marketing Analytics
Marketing Automation
Whitepaper

MARKETING INTELLIGENCE REPORT

Salesforce partnered with Advertiser Perceptions and surveyed over 150 U.S. marketers to understand the evolving meaning of growth and its role as a key objective and mandate for marketers…

Market Research
Whitepaper

THIRD EDITION - State of Sales

Insights and trends from over 2,900 sales professionals worldwide

Marketing Technology
Whitepaper

THE B2B MARKETER’S LEAD GENERATION FIELD GUIDE

Learn to amplify your lead generation efforts, track elusive leads and identify your audience. and work with your sales teams to capture and recognize different types of leads

Marketing Technology