10 things brand managers need to know in 2020

Learn how to use modern brand management and research tools, to use deep consumer insights to validate, guide, and tailor programs as well as conduct and measure real, meaningful work that adds to the bottom line.

In this eBook you’ll learn how to:

• Identify the brand touchpoints that matter most
• Embrace always-on brand tracking
• Ride the wave of automation
• Bring brand expertise back in-house