Marketing Analytics
Resources
Ditch your CX data silos
5 ways an integrated XM strategy can enhance the digital experience
Winning With Superior Customer Experiences: Learn how brands create, optimize, and deliver personalized experiences at scale
The customer experience is changing. Learn how brands create, optimize, and deliver personalized experiences at scale.
Customer Analytics: The 20 attributes that lead to business success.
Learn the key drivers your organization needs to grow customer analytics maturity and why companies using paid analytics solutions experience more tangible benefits than those using free analytics
THE FIVE BUILDING BLOCKS OF AN EXCEPTIONAL WEB EXPERIENCE
The five building blocks of an exceptional web experience foundation - your guide to winning the personalization race
Transform CX insights from industry buzzword to business-changing ROI
Download this brief for 5 tests your teams should be applying to CX insights
Five things we learned from talking to more than 1 billion people
Download the report to see 5 things every great brand knows about the customer experience
Reinventing enterprises with Intelligent IoT
Perspectives on how the Internet of Things (IoT) can enable the Digital Reinvention™ of enterprises
4 ways to boost business outcomes with online reputation management
Optimize ratings + reviews to build stronger customer relationships & gain insight on market position and increasing SEO to drive traffic.
Turning Customer Feedback Into a Conversation
Why responding to customer feedback is important, best practices for responding to reviews, and how to respond to customer questions…
THE PATH OF EXPERIENCE
The five milestones to experience-driven commerce by Adobe
THE CMO CLUB SOLUTION GUIDE Customer experience essentials for enterprise
Customer experience is the new management battleground
PUT VIDEO TO WORK ACROSS YOUR ORGANIZATION
PUT VIDEO TO WORK ACROSS YOUR ORGANIZATION
How Nasdaq Dives Into Emerging Media Channels with Less Risk
A case study into how Nasdaq partnered with Upwork to take on larger projects and test new channels
Customer Support Transformation - The Guide to Essential Practices and Metrics
ServiceXRG and TeamSupport have joined forces to create a comprehensive study of the Support industry. Support Transformation: The Guide to Essential Practices and Metrics report examines current trends in Support delivery and offers tangible guidance for Support and Service professionals to meet growing expectations of both customers and company executives.
HOW LONG HOLD TIMES AFFECT YOUR CUSTOMERS’ EXPERIENCE (AND YOUR BOTTOM LINE)
What really happens when you put a customer on hold? Hold times aren’t going anywhere. There’s always going to be an ebb and flow of contact center needs that is mitigated by asking customers to wait. Still, the question is, what does that mean for your business and how can you handle holds better?
FIFTH EDITION: State of Marketing
Get insights from 4,100 marketing leaders worldwide. An inside look at what’s top of mind for today’s CMOs and marketing leaders in the fifth edition of our “State of Marketing” report. Download now.
The Essential Handbook for Customer Success
Customer Success has arrived, and everyone is talking about it. We spoke with contemporary Customer Success leaders to get the inside scoop on which techniques work for them, and the state of the profession moving forward. We have compiled their advice, along with a comprehensive guide for effective implementation, best practices, and strategies for creating a world class Customer Success organization.
How to Write a Discussion Guide [+ 200 Survey Questions]
Whether you're gauging customer satisfaction or conducting employee engagement surveys, crafting a strong discussion guide is key to company success.
THE NEW ERA OF DYNAMIC MARKETING
5 Principles For Creating Meaningful Customer Experiences Based on Data
Make the Click Count: Your Guide to Building Demand Generation Experiences That Convert
In this guide, you'll learn: - How to create a high-impact nurture program using experience, content, and personalization. - Why taking a multi-channel approach is superior to just email - How to create an immersive nurture experience that’s optimized for content consumption so prospects can self-nurture and move to a sales-ready stage faster.
The Complete Guide to Competitive Intelligence for Social Media Managers
This eBook is your complete guide to managing competitive intelligence on social. Over the coming sections we’ll look at: What is competitive intelligence? Where to look for competitive insights. How to set up your competitive intelligence strategy. What to look for in monitoring and reporting too
7 PLANNING ACTIVITIES TO DRIVE ABM SUCCESS A PLANNING WORKBOOK
Account-Based Marketing (ABM) is more than a campaign or program. To do it well and really make an impact on your business, it requires changes to your organization, your processes, and your technology. Whether you’re a novice or seasoned veteran, this workbook is designed to help you address fundamentals considerations for building and growing your ABM practice.
The Insider’s Guide to Webinars
Download this 40+ page guide to get your step-by-step instructions for planning and executing perfect, revenue-generating webinars.
The Market Segmentation Playbook
The definitive B2B playbook to grouping accounts for targeted sales and marketing. Provide your revenue team with detailed insight into market segmentation
Mind the Gap: What Different Generations Want from Retailers
This report is filled with amazing insights into consumer motivations spanning the Gen Z, millennial, Gen X and baby boomer cohorts. Find out what is driving consumers to engage and shop, and what creates a desirable customer experience to keep them loyal.
Win Them Over with Webinars
Why B2B marketers should be using webinars at all stages of the customer journey • Improve your marketing performance • Reach your audience • Generate leads • Turn prospects into customers • Retain customers & create advocates.
A guide to affiliate marketing
Download Pepperjam’s Guide to Affiliate Marketing and take a dive into the channel’s evolution, key players, facts and statistics as well as how a thoughtfully curated affiliate technology platform can make all the difference when it comes to achieving the best outcomes.
A Guide to the New Era of Agile Marketing Planning
Get the Guide · Create a guiding strategic blueprint that shapes plans · Leverage scenario planning to stay flexible · Build agile marketing plans to the new gold …
Disruptive Service: Embrace the Digital Service Revolution
As Salesforce Canada’s Mark Aucoin points out in his eBook Embrace The Digital Service Revolution, one of the unique aspects of meeting customers’ expectations today may not be immediately obvious. It’s this: Given that customers might need to interact with a company they’ve purchased from via smartphone app, social media service, email or another touchpoint, great service is not just about “dazzling” them but making the process as easy as possible.
How restaurant brands can manage customer and employee experiences during COVID-19 + beyond
SMG's exclusive Interactive XM Playbook, with a 3-phased strategy map + personal status tracker, helps restaurant brands keep pace with evolving customer + employee expectations—optimizing your XM program to navigate uncertainty with precision and emerge a stronger brand.
The State of Customer Experience Management, 2019
To understand the current state of customer experience (CX) management, we surveyed 212 large companies with at least $500 million in annual revenues.
The Total Economic Impact™ Of Qualtrics CustomerXM
Thirty-eight million reasons why we believe the world’s leading brands choose Qualtrics for customer experience management.
A Blueprint to Help Companies Fully Capitalize on Social Media Investments
Meltwater has sponsored research by Harvard Business Review Analytic Services to further examine how brands can capitalize on their social media investments
The EZ Texting Agency Playbook
In this guide you'll learn how to grow your contact list, increase engagement and create successful test marketing campaigns
Close the loop
Download this guide to learn how best-in-class case management helps you listen to customers across all channels and customize your program to fit the needs of your organization
10 things brand managers need to know in 2020
In this eBook you’ll learn how to identify the brand touchpoints that matter most, bring brand expertise back in-house and much more…
The MQL is Dead
Your buyers don't want to be treated like MQLs. Here's how conversations are transforming the marketing funnel as we know it (and what you can do about it).
The Joy of Data Cookbook - Powerful Use Cases for Customer Data
Find out what ingredients make up the campaigns that will create joyful customer experiences
45 ecommerce stats for accelerated digital transformation
Key statistics and trends from industry reports and surveys to help you deal with the changes in digital and ecommerce.
Marketing Trends
Nine of the most exciting trends developing in the world of marketing in 2019.
The Art of ABM
Learn what it takes to build a modern, best-in-class ABM program
CHOOSING THE RIGHT ABM TECHNOLOGY FOR YOU
Download this ebook to guide you through choosing the right ABM vendor for your B2B Marketing and Sales team
Rethinking ABM for the Next Opportunity
An annual benchmark study exploring best practices in Account-Based Marketing.
The Product Leader’s Guide
A summary of the decisive moments that play the biggest role in the success of cross-platform onboarding.
Are Your Third-Party Tools Putting Your Data at Risk?
So how can you ensure the third-party companies you partner with won’t put your (and your users’) data at risk? Better yet, how can you evaluate the trustworthiness of third-party companies before you partner with them?
The Content Marketer's Sure-Fire Strategy for Success
Upwork teamed up with inbound marketing leader HubSpot to create this eBook which provides a 2-Step plan to help any organization achieve their marketing goals
Five Questions to Ask Your CDP Vendor
Customer Data Platforms are an essential tool for building one-to-one relationships with your customers, but how do you separate true CDPs from the pretenders?
12 business decisions you can optimize with conjoint analysis
What is conjoint analysis, how does it work, when, and why to use it?
10 Tips for Social Media During the Coronavirus Crisis
This eBook is split into two sections: How you can get usefulinformation from social data to help your business, and how you can use social to communicate effectively with all of your stakeholders.
Your Ultimate Guide to Influencer Marketing
What is influencer marketing and how can it level up your marketing strategy? Find out all you need to know with our the ultimate guide for 2021.
Marketing Intelligence Report: Data, Growth, and the New Marketing Mandate
Get an inside look at the top growth priorities for marketers, barriers they face, and the data-driven future for today’s marketing leaders in the first edition of our “Marketing Intelligence” report.
Authenticity and Brand Trust – Exploring the Role of Incentivized Reviews
Bazaarvoice commissioned a study in order to evaluate the credibility of incentivized vs. non-incentivized reviews across different product types. Dive into this eBook for key takeaways that will help you establish and maintain the hard-earned trust of today’s consumers.