COVID-19 Retail Response: 5 Ingredients of a Digital-Led Strategy That Drives Business Results

What’s Inside

• First-hand insights from brands successfully using digital marketing to accelerate business outcomes, including:

1. Cue Clothing Co.
2. Brand Alley
3. World Remit
4. eBags
5. Runtastic
6. City Beach

• Why now, more than ever, brands must unify their customer data to gain a single view of the customer
• How brands benefit from focusing on customer lifecycle marketing
• Why engaging customers at every single touchpoint matters (even when true omnichannel marketing isn’t an option)
• Why delivering 1:1 personalized customer experiences is critical for building customer loyalty
• Tips for aligning your objectives to digital-led strategies and tactics that drive results
• First-hand insights from brands