Resources
Four factors driving consumer-centric healthcare
PX is emerging as the only opportunity to build a lasting competitive advantage. This report looks into what's driving this shift...
The hidden costs of content creation
The eBook explores the real cost of content creation and how process efficiencies can save your marketing team time and money.
COVID-19 Retail Response: 5 Ingredients of a Digital-Led Strategy That Drives Business Results
For a successful digital-led strategy, you must ensure your customers receive the same experience and messaging through each and every channel. A consistent brand image and message provide more than a heightened sense of familiarity with your brand.
The New Marketing Standard: How Today’s Successful B2B Marketers Accelerate the Buyer’s Journey with Content
This research report uncovers how today’s most successful B2B marketers cut through the competition, engage today’s savvy buyer, and accelerate their journey with content.
THE 10 MOST FREQUENTLY ASKED QUESTIONS About Wellsource® Health Risk Assessments
Many people aren’t fully aware of what an HRA is or what the benefits are. To help answer those questions we’ve pulled together a guide to answer ten of our most frequently asked questions.
The 4 Actions of High-Growth Marketing Teams: 2021 Planning, Budgeting, and Measurement Benchmarks
Marketing's crusade to measure revenue impact has been ongoing for the last 20 years. However, as we head into the 2020's, the playing field has changed. Read the report and learn how to establish your marketing team as a growth driver
Scaling UX impact in a digital-first world
In this guide, Lada Gorlenko, Director of Experience Research at Smartsheet, and Lauren Palmer, Director of UX Research at Google, share their tips on how to enable UX teams to deliver breakthrough experiences at scale.
Roadmap to Recovery: Guide to Using Automated Outreach Driving Patient Volume, Creating Revenue, and Ensuring Continuity of Care
In this guide, we will discuss four ways of using patient outreach to help engage more patients and bring back revenue as your facilities reopen for non-emergent care: 1) Increase Patient Awareness and Education 2) Reschedule Deferred Appointments and Close Care Gaps 3) Effectively Manage Chronic Conditions 4) Maximize Your Telehealth Reimbursement
FIFTH EDITION: State of Marketing
Get insights from 4,100 marketing leaders worldwide. An inside look at what’s top of mind for today’s CMOs and marketing leaders in the fifth edition of our “State of Marketing” report. Download now.
Maximize Virtual Event ROI
How do you ensure the greatest return on your virtual event investments? Read the eBook to learn how Marketers can maximize ROI with an Intelligent Virtual events
In affiliate marketing, content is king.
Download our recent eBook, "In Affiliate Marketing, Content is King" to learn how Pepperjam observed significant growth trends for content publishers in …
The ultimate guide to building a world-class brand tracker
What you will learn from this eBook - How to create a tracker to reflect the real world It’s easy to create a tracker with inherent biases. Learn how to design a tracker that minimizes biases and helps you keep a pulse on market changes. - How to go from brand tracking to action Done right, brand tracking is more than a measure or a metric – it’s a tool of action. See how to build your brand tracker to give you the right data on your priorities. - How to ask the right questions to the right people For a tracker to be effective, you need the right data. Learn best practices of how to ask the right questions to get the right insights.
Make the Click Count: Your Guide to Building Demand Generation Experiences That Convert
In this guide, you'll learn: - How to create a high-impact nurture program using experience, content, and personalization. - Why taking a multi-channel approach is superior to just email - How to create an immersive nurture experience that’s optimized for content consumption so prospects can self-nurture and move to a sales-ready stage faster.
7 PLANNING ACTIVITIES TO DRIVE ABM SUCCESS A PLANNING WORKBOOK
Account-Based Marketing (ABM) is more than a campaign or program. To do it well and really make an impact on your business, it requires changes to your organization, your processes, and your technology. Whether you’re a novice or seasoned veteran, this workbook is designed to help you address fundamentals considerations for building and growing your ABM practice.
The Insider’s Guide to Webinars
Download this 40+ page guide to get your step-by-step instructions for planning and executing perfect, revenue-generating webinars.
A PRACTICAL GUIDE TO GETTING STARTED WITH CUSTOMER JOURNEY ORCHESTRATION
There’s an alphabet soup of terms that have emerged in the customer journey mapping arena. As if the concept of customer journey mapping itself wasn’t confusing enough because people define and execute it differently, the field has evolved with new concepts to ensure that the customer experience is more proactively designed to meet customer needs. But these new concepts are equally confusing. What do they mean? How do they work together? Do they work together? How do they help you help your customers? These are just some of the questions we’ll explore in this book.
THE ABM FOR SALES PLAYBOOK: ACTIONABLE IDEAS FOR CRACKING YOUR TOP ACCOUNTS
Despite its name, account-based marketing is not only for marketing teams. The sales team is an integral part of ABM success. We’ve put together all the best practices and how-to’s on what it takes to be a world-class sales organization. Learn how to go from a reactive, lead-based model into a proactive, engagement savvy, account-based model.
The Market Segmentation Playbook
The definitive B2B playbook to grouping accounts for targeted sales and marketing. Provide your revenue team with detailed insight into market segmentation
Design Systems Handbook
Learn how you can create your design system and help your team improve product quality while reducing design debt.
How to manage your brand in times of change
How to gain smarter, more actionable brand tracking with Qualtrics. 13,000+ brands and the top 100 business schools have switched to Qualtrics …
The MQL is Dead
Your buyers don't want to be treated like MQLs. Here's how conversations are transforming the marketing funnel as we know it (and what you can do about it).
The Content Marketer's Sure-Fire Strategy for Success
Upwork teamed up with inbound marketing leader HubSpot to create this eBook which provides a 2-Step plan to help any organization achieve their marketing goals
5 Reasons Why the SaaS Revolution Needs a Unified Content Strategy
A free tipsheet by aiim, providing insight into why the SaaS revolution needs a unified content strategy and more...
GETTING STARTED WITH AMAZON A+ CONTENT - Ideas and inspiration for products pages that increase traffic and boost sales
Ideas and inspiration for product pages that increase traffic and boost sales. Are you creating Amazon A+ Content? If not, you definitely should be.