Making Immediate Impact with AI: How E-commerce Brands Are Using Marketing’s Hottest Technology to Go from Reactive to Proactive, Boost Conversions, & Predict Revenue

Up until now, e-commerce and retail marketers have been reacting to customer

interactions, events, and behavior.

This mentality has made it difficult for marketers to personalize content, offers, and timing of communications in advance of events actually happening. It’s been next to impossible to predict customers’ buying probability, their likelihood to convert on specific offers, and their projected business value over time — creating a “best guess” mentality when it comes to campaign execution.

It also makes it difficult for marketing leaders to predict the lifetime value of individual contacts and make larger-scale projections like anticipating marketing-attributed revenue for the quarter ahead.

Artificial intelligence carries the potential to completely reshape how marketers and executives run their businesses, but operational challenges are inhibiting many from adopting and implementing the most transformational technology the world has ever seen.

While 85% of marketers say AI will have a “significant impact on the marketing industry” in the next five years, 54% do not understand AI marketing, and many more remain uncertain about how they can operationalize AI for predictive marketing.

AI allows marketing organizations to get in front of customers by intelligently automating nearly every activity and predicting who needs what when — with the ability to drive value in days, not months.

For brands on the leading edge, AI is helping unlock new dimensions of their marketing, optimize resources, anticipate how customer behavior will impact the business, and make decisions on what to do about it in advance. Companies like U.K. fashion retailer BrandAlley are unlocking previously unknown insights with AI.

This whitepaper explains how AI is helping marketers go from reactive to proactive

marketing by predicting who is likely to buy, when they are likely to buy and how much they’ll spend on their next purchase. It also covers how to overcome challenges within weeks and impact your next quarter’s revenue.

As the underlying fabric of a solution, woven into the code itself, AI can help organizations redefine what customer experience looks and feels like in the modern era.