Marketing Technology
Resources
Become an ExperienceLed Business with an Agile CX Tech Stack: A guide to choosing technologies that will support your most ambitious CX goals
For help navigating your options, read our eBook Become an Experience-Led Business with an Agile CX Tech Stack to get insight and advice from Adobe and technology partners
The Insider’s Guide to Webinars
Download this 40+ page guide to get your step-by-step instructions for planning and executing perfect, revenue-generating webinars.
Making Immediate Impact with AI: How E-commerce Brands Are Using Marketing’s Hottest Technology to Go from Reactive to Proactive, Boost Conversions, & Predict Revenue
This whitepaper explains how AI is helping marketers go from reactive to proactive marketing by predicting who is likely to buy, when they are likely to buy and how much they’ll spend on their next purchase. It also covers how to overcome challenges within weeks and impact your next quarter’s revenue
Three Buyer Behavior Myths Debunked
The Gartner Big Book of Buyer Behavior helps tech and service provider leaders understand how organizations buy, and what they need during buying journeys, so they can design better customer experiences. Watch the video below to learn more. We've identified three common myths of technology buyer behavior to help you adapt your product and marketing strategy to better target your customers.
The Joy of Data Cookbook - Powerful Use Cases for Customer Data
Find out what ingredients make up the campaigns that will create joyful customer experiences
