The hidden costs of content creation

Content marketing is a tried and true method for driving business. Your prospects have questions and you have the answers. The steps it takes to get from ideation to published content can be a long, daunting journey. To ensure the content is ready, various stakeholders need to weigh in and provide feedback, guidance, and edits. This dated approach can lead to long lead times for content and that doesn't even begin to incorporate when changes are needed after publishing.

This eBook explores the concept of "total cost of content." This cost can occur in three main categories:

Time - How much time from various individual contributors is needed?

Bandwidth - Do slow processes take away from other activities that could contribute to the bottom line?

Compliance audits - How do routine content compliance audits affect your review team’s ability to prioritize new content development?

Download now to find out how you can incorporate some easy steps to execute better content from the beginning!