The ultimate guide to building a world-class brand tracker

Your brand is incredibly valuable. In fact, 84% of the market cap of companies listed on the S&P 500 can be attributed to intangible assets like brands. 30 years ago, it accounted for just 32%. Brand tracking gives you a way to monitor and understand your brand and, built right, can set you up for success in the experience economy by helping you to predict trends and grab opportunities ahead of your competitors. Our new ebook provides best practices to help you get the most out of your tracker.