RETHINK FOR RESULTS: Driving Change Through Content-Driven Digital Transformation

While digital transformation is often thought of as the domain of IT, the success or failure of digital transformation is deeply intertwined with line of business (LOB) processes. Whether you’re a marketer trying to get campaigns in front of prospects more quickly, an HR professional onboarding a sought-after new employee, or a finance professional finalizing an M&A transaction, you depend on content-driven digital processes to create an impact. Together with IT, LOB leaders must establish the processes and platforms necessary to boost productivity and accelerate growth.

We’ve sponsored research by Harvard Business Review Analytic Services to examine how LOB leaders create business value by digitally transforming their processes. Through deep interviews with companies in the midst of driving transformation, this white paper will share these leaders’ secrets of how they created tangible business impacts and helped their companies grow.

There’s never been a more important time for companies to revolutionize how they manage, secure, and govern the content and digitize their business processes. Read on for invaluable strategies for winning in the digital age.