Digital Transformation
Resources
The sun rises The role and opportunities of B2B marketplaces in a post-Covid world
In line with the trends and developments we identified in our previous studies, The spring of B2B marketplaces (2017), B2B marketplaces are blossoming (2018), and The summer of B2B marketplaces (2020), B2B marketplaces have kept growing.
Scaling UX impact in a digital-first world
In this guide, Lada Gorlenko, Director of Experience Research at Smartsheet, and Lauren Palmer, Director of UX Research at Google, share their tips on how to enable UX teams to deliver breakthrough experiences at scale.
How to Fuel Ad Sales with Your Tech Stack
In order to meet the expectations of advertisers in this digital-first age, news organizations must fine-tune their underlying sales engines – especially as they expand their product portfolios to include events, social media, branded content and more cross-channel offerings. This paper will examine how publishers and media can leverage end-to-end solutions to excel in the modern marketplace
RETHINK FOR RESULTS: Driving Change Through Content-Driven Digital Transformation
We’ve sponsored research by Harvard Business Review Analytic Services to examine how LOB leaders create business value by digitally transforming their processes. Through deep interviews with companies in the midst of driving transformation, this white paper will share these leaders’ secrets of how they created tangible business impacts and helped their companies grow.
The State of AI in Market Research 2021
The dramatic shift to online research in 2020-21, and particularly the use of artificial intelligence, has already fueled a substantial change in the industry. So what does that mean for the future of market research, and how should researchers continue to adapt?
