Resources
The sun rises The role and opportunities of B2B marketplaces in a post-Covid world
In line with the trends and developments we identified in our previous studies, The spring of B2B marketplaces (2017), B2B marketplaces are blossoming (2018), and The summer of B2B marketplaces (2020), B2B marketplaces have kept growing.
WORK DIFFERENT SUCCESS KIT: How to rethink and reinvent market research
Hear from thought leaders and researchers at Chobani, Uber Eats, and Pinterest, as well as our own research experts on the lessons learned from 2020 so far, and what you need to do to reinvent and rethink your research programs for the new norm.
The 4 Actions of High-Growth Marketing Teams: 2021 Planning, Budgeting, and Measurement Benchmarks
Marketing's crusade to measure revenue impact has been ongoing for the last 20 years. However, as we head into the 2020's, the playing field has changed. Read the report and learn how to establish your marketing team as a growth driver
Scaling UX impact in a digital-first world
In this guide, Lada Gorlenko, Director of Experience Research at Smartsheet, and Lauren Palmer, Director of UX Research at Google, share their tips on how to enable UX teams to deliver breakthrough experiences at scale.
How to Fuel Ad Sales with Your Tech Stack
In order to meet the expectations of advertisers in this digital-first age, news organizations must fine-tune their underlying sales engines – especially as they expand their product portfolios to include events, social media, branded content and more cross-channel offerings. This paper will examine how publishers and media can leverage end-to-end solutions to excel in the modern marketplace
Connect Sales and Service Around the Customer
Read this white paper to understand the significance of bridging the gap between the sales and service systems. And by doing so how you can take the customer experience to the next level – boosting customer loyalty and revenue growth.
RETHINK FOR RESULTS: Driving Change Through Content-Driven Digital Transformation
We’ve sponsored research by Harvard Business Review Analytic Services to examine how LOB leaders create business value by digitally transforming their processes. Through deep interviews with companies in the midst of driving transformation, this white paper will share these leaders’ secrets of how they created tangible business impacts and helped their companies grow.
THE RETAILER’S GUIDE: SEVEN KEY STRATEGIES TO GROW YOUR PROFITS
In this white paper, we explore seven key strategies that organizations have used to improve their results and show you how to use them to your company’s advantage. Ranging from top-line revenue-oriented actions to regulatory burden management to simple cost-cutting tips, these strategies will help you free up scarce resources, maximize your company’s strengths and grow your profits in 2019. Each strategy is accompanied by a case study that brings the ideas to life.
Food and Beverage Traceability
Understanding food and beverage Understanding food and beverage manufacturing compliance and traceabilitycompliance and traceability
Design Systems Handbook
Learn how you can create your design system and help your team improve product quality while reducing design debt.
How to drive action through storytelling
In this ebook, we share how you can use data to craft a compelling story, deliver key insights, and motivate your audience.
The State of AI in Market Research 2021
The dramatic shift to online research in 2020-21, and particularly the use of artificial intelligence, has already fueled a substantial change in the industry. So what does that mean for the future of market research, and how should researchers continue to adapt?
Four Ways SaaS Vendors Can Tell They’re Ready to Launch a Partner Program
How can you tell if the time is right for your software business to launch a partner network program?
