Marketing Data
Resources
THE PATH OF EXPERIENCE
The five milestones to experience-driven commerce by Adobe
MARKETING INTELLIGENCE for RETAIL MARKETERS: Navigating Evolving Shopping Behaviors and Business Priorities
Here are three of the top trends impacting the retail marketing landscape today, and how marketers can think about crafting their strategies around data and intelligent analysis.
Marketing Performance Optimization: Embracing Data and Analytics to Answer Marketing’s Top 5 Questions
See how embracing data and analytics can help you meet new and urgent challenges. Get the white paper and learn how to answer marketing’s most urgent questions: - Which campaigns are working? - Where should we spend our next dollar? - Is our marketing spend and delivery on pace? - Are the right audiences getting the right message? - Are we creating a great customer experience?
How to Build Marketing Dashboards That Don't Suck
Best Practices for Building Better Dashboards
The EZ Texting Agency Playbook
In this guide you'll learn how to grow your contact list, increase engagement and create successful test marketing campaigns
The MQL is Dead
Your buyers don't want to be treated like MQLs. Here's how conversations are transforming the marketing funnel as we know it (and what you can do about it).
Five Questions to Ask Your CDP Vendor
Customer Data Platforms are an essential tool for building one-to-one relationships with your customers, but how do you separate true CDPs from the pretenders?
10 Tips for Social Media During the Coronavirus Crisis
This eBook is split into two sections: How you can get usefulinformation from social data to help your business, and how you can use social to communicate effectively with all of your stakeholders.
