The MQL is Dead

We are well into a game-changing transition from the world of the MQL to a world in which conversation-ready

leads are the primary marketing currency. The game is no longer just about numbers. Today’s marketing landscape is about engaging customers in a more authentic ways that build trust and – ultimately – stronger relationships.

In this report, we explore what it means when conversations become the primary metric for leading demand generation teams. In our experience, it changes everything.